Long-term artist development is our top priority, and the avenues to bring more music to more fans are multiplying by the day. “The people at Warner are phenomenal, and our artist roster-from emerging talent to superstars-is delivering one fantastic record after another. “I’m thrilled to take this next step in my career under the incredible leadership of Tom and Aaron,” reads Chester’s quote. ![]() Combined with his outstanding artist-relations skills, Aaron and I both feel Mike is the perfect choice to leverage exciting newfound opportunities for our amazing talent and their music.” We’re fortunate to have an executive of Mike’s deep knowledge, experience, and passion to bring together these key promotional and commercial areas under a unified strategic approach. As fans consume music from multiple sources, from radio to streaming to gaming, boundaries between platforms are increasingly fluid. We’re just kidding-we kinda know: riding herd on strategy related to streaming, digital and commercial platforms and trying to remember not to call Daniel Ek “buddy.” Right?Ĭhester joined the Bunny in 2018 as EVP Promo, leading a thorough renovation of the department, seeing his crew score 30+ #1 singles at various formats, breaking acts like Dua Lipa and Saweetie and holding the industry record for dodging Todd Hensley’s calls.Ĭorson took a deep breath and offered this novelistic quote: “The creation of this new post not only recognizes Mike’s wide-ranging creative vision and unparalleled drive, but reflects the rapid evolution of the media landscape. In his expanded role the well-liked and devilishly handsome Chester will continue to lead the label’s promo department while also overseeing whatever the hell “commerce” is. The happy news was spread by COO Tom Corson, to whom Chester reports. ![]() ![]() Mike Chester has been anointed EVP, Promotion & Commerce at Warner Records. It’s always nice to see a promotion person getting a promotion.
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